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Danske Spil

Danske Spil - Julegavejagten

  • Gamification
  • AR
  • CRM

Increasing engagement through Christmas

Challenge: Danske Spil and Quick is known for its iconic Julekalenderskrab with approx. 2 mio. calendars being sold to Danes each year around Christmas. Last year, they were looking for a solution to increase engagement - on top of the existing calendar.

Solution: We created an AR game that could be used together with the physical calendars. Simply put, users could open the game on their phone, move it over the calendar and search for hidden packages.

Result: The campaign ran for a month and performed way above expectations. Most importantly, the campaign contributed to a record breaking turnover for Quicks online universe.

Visit website
danskespil.dk
2m
Physical calenders sold
214.271
Unique players
~1M
Playthroughs
9.464
Total hours spent with Quick